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How to Use San Diego’s Shadow Market to Your Advantage

How can San Diego homebuyers and sellers use the shadow market to reach their real estate goals?


What is the shadow market and how can you use it to your advantage?

Consumers who search for properties online are only seeing a fraction of the inventory that is actually available.

As a professional real estate agent with 14 years of experience, I’m able to come across off-market listings. If you want to succeed in a competitive market like ours, you need to be connected with a professional real estate agent who has that background or a good network to draw from.

When we work with sellers, we advertise your property as “Coming Soon” to the market. That way, we can generate a lot of pent-up demand and interest for your home, which helps you get multiple offers—sometimes before the home even goes on the market.


We can help you buy or sell a home before it hits the



With low inventory and high demand in most price points, especially the affordable ones, having the opportunity to connect with sellers before listing their homes on the MLS is a huge benefit. We can generate interest in your home through Facebook campaigns, door-knocking, and cold calling to get exposure to your property.

In fact, we have five pocket listings and three of them have already gone under contract. The remaining two aren’t on the market yet, but they will be soon.

As a buyer, it can be challenging to find a home and get under contract on this market. That’s why we work to find off-market opportunities for our clients. We have great connections with other agents in the industry to help us find you a home in the shadow market.

If you have any more questions about the shadow market or would like to learn more about winning strategies in today’s market, give me a call or send me an email. I would be happy to help you!

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